Renewal, since 2013.

NOVO means renewal. Since 2013 we've always looked forward — in our craft, in how we run the business, and in how we develop our salon culture. We constantly strive to be regarded as Stockholm's best hairdressers and to give every client an experience beyond the ordinary.

After eight successful years on Riddargatan it was time to expand. In autumn 2021 we left Östermalm for larger premises on Rörstrandsgatan in Vasastan. Across 300 m² we built our dream salon — soft colours, custom-made interiors and sustainable materials.

Visiting us is like stepping into a luxurious suite: large windows, beautiful light, and a moment where the city's noise stays outside.